Our Story
Since 1985, masterfully crafting traditional Italian pizza with dedication and love
From Naples to Your Neighborhood
'GenericWave started with a humble vision: to deliver genuine Neapolitan pizza to Glasgow. The Bennett family opened our doors in 1985, evolving from a modest family-focused venture with deep-rooted recipes passed down across many generations.
Emily Bennett, our founder, acquired the pizza crafting skills during her Italian voyages, learning from renowned pizzaiolos in Naples—the pizza's original home. After returning to the UK, she set on a mission to replicate the essence of true Italian pizza, favoring age-old techniques and premium quality components.
A journey from a little 12-seater pizzeria to a well-loved cornerstone of the community, our devotion to distinction and credibility remains intact. We continue to bake with authentic wood-fired oven methods, prepare our dough daily from scratch, and select the top-notch ingredients available.
Nowadays, 'GenericWave's ownership and operations still lie within the Bennett family, with a new generation at the helm, steering a dedicated crew. Despite embracing new advancements, our core principle stands unaltered: to create delectable, genuine pizzas that unite diners.
Our Values
Premium Components
We’re devoted to securing the finest and freshest ingredients, collaborating with local growers and Italian suppliers to promise an authentic taste.
Ancient Techniques
Our pizzeria honours the classic methods, aging our dough for 48 hours and baking them in genuine wood-fired ovens.
Focus on the Community
Our belief extends beyond gastronomy—we are an integral part of the vicinity, sustaining local endeavors and fostering an inclusive ambience.
Eco-Consciousness
Our commitment lies in sustainable practices; from curbing food wastage to utilizing biodegradable packaging and endorsing sustainable farming.
Encounter Our Team
The dedicated individuals crafting our sumptuous pizzas
Emily Bennett
Proprietor & Culinary Leader
Carrying forward the family tradition, this second-generation proprietor underwent apprenticeship in Naples and has been refining our recipes for beyond 15 years.
Isabella Garcia
Lead Chef
With a foundation in Italy, this culinary artist introduces a 12-year legacy of expertise into our kitchen, excelling in dishes that change with the seasons.
Antonio Ricci
Master Pizzaiolo
A Naples native, Antonio has devoted over two decades to perfecting the craft of pizza and mentors the aspiring pizza makers in our kitchen.
Emily Clark
Maître D'
This leader ensures visitors relish an exceptional dining journey, guiding our front-line team with congeniality and orderliness.
Alexander Kim
Vinoteque Curator & Drinks Manager
Overseeing our wine selection and drink offerings, this expert specializes in Italian wines and the art of marrying them with pizza.
Client Endorsements
This is the closest I've come to experiencing authentic Neapolitan pizza outside Italy's borders. The dough is flawlessly tender, adorned with those distinct char-bubbled patches only a wood-fired oven can achieve.
Edward Bennett
Admiring 'GenericWave's commitment to locality and environmental sustainability is easy when you can sense it in every morsel. Their regularly changing menu is a constant delight.
Anna Robinson
I've frequented this establishment for ages and it consistently maintains its high standard. The team makes you feel right at home, and the pizzas, especially the Truffle Mushroom, are other-worldly.
William Green
Awards & Commendations
Premier Pizzeria in Karlport
Food Lovers Awards, 2019-2023
UK's Top 50 Pizza Establishments
Dining Excellency Guide, 2021-2023
Certified Genuine Neapolitan Pizza
True Neapolitan Pizza Association, 2018
Green Business Practice Honor
Environmental Commerce Group, 2022
Pay Us a Visit
Immerse in the authentic flavor of Italian pizza within a cozy and inviting setting